In the early days, I started Lippielust driven by my love for colors and lipstick. At that time (2013-2014), lipstick was seen as fancy things to own, with makeup heavily influenced by American trends. However, over time, our local cosmetics market began to flourish, marking a shift in preferences.

For those loyal Lippielusters who’ve been on this journey with us, they know I started out as a content creator, blazing the trail as a professional Lip Swatcher in Indonesia and also a reviewer on Lippielust.com. Now, I’m thrilled to say Lippielust is more than just me—it’s a team with a shared vision and mission, to be the only professional swatch studio in Indonesia.

While trends may evolve, Lippielust remains committed to providing digital lip swatch services and comprehensive makeup reviews. Our mission remains clear: showcasing real products on real people and educating Indonesians through high-quality visuals. As we approach nearly a decade in operation, my resolve is firm in ensuring Lippielust remains an influential figure, contributing to the advancement of Indonesia’s cosmetics industry.

Welcome to the Lippielust world!
Hope you’re having a great day, and may your lipstick always be on point!